Smart Money is On Web Site Traffic
There may be nothing more frustrating when you are trying to build a strong internet marketing plan than to see your email promotions fall apart because of poor email deliverability. The formula of marketing is one that you should be able to believe in.
. You know you have a good product or service that customers will benefit from and that will bring you repeat business once customer relationships are found.
. You know there is a market niche out there that are highly likely to patronize your business.
. You know that there is a market need for your product or service so once the customers are aware of what you have to offer, sales potential is significant.
. Marketing techniques should work to bring customers on board to get the sales moving and take your business to the next level.
Small wonder that you get frustrated because with all the elements in place, the problem is your marketing emails are not getting to the customers. So you have to spend additional money on email delivery monitoring and management services and additional time establishing relationships with ISPs just to get permission to push your emails through to the customers.
There really is no equivalent blockage in the non internet marketing world. It is as though you put a billboard up on the busiest intersection in town where customers you know can use your services drive every day only to find they closed the freeway and none of the customers will see the billboard. But you have to pay for it anyway.
Maybe it is time to rethink the equation. For one thing, email is one of the oldest forms of internet communications there is. Maybe it is too old. It is old enough that a culture of fear has been built around the whole spam problem and sophisticated tools are in use by customers, ISPs and spammers all at war about whether scam artists should be able to abuse internet customers through email.
But something has changed right under the feet of email scammers that has also altered the formula for internet marketing entirely. And that change may have made email as a less important internet marketing tool. The thing that has changed is WEB 2.0 which has changed the formula for how people use the internet and how people market on it as well. Because WEB 2.0 has changed the approach to the internet to make web site more than just online brochures but living "places" where people interact and the web visitor becomes a vital part of the web site itself, that changes how we might approach marketing to web savvy customers.
As odd as it may seem, email may be too slow as a mode of communication with your customers in this day of instant messaging, message boards and voice over internet communications. It isn't that people don’t use email any more because they do. But with the imposition of so many restrictions causing email deliverability to become a nightmare, a shift in focus to direct marketing to a very active internet community on your web site is in order.
This means that instead of throwing good money after bad trying to fix the email deliverability problem, maybe email marketing is no longer where the smart money should go. Instead the smart money might be better used to update your web site, to make your online "presence" a real place and to build and then capitalize on live and active web traffic as a far more dynamic way to conduct your marketing campaign.
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A Good Mailing List for a Bad One. If you have ever used a mass mailing email marketing campaign, you ...
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Bringing the Customers to You with a Contest Internet citizens and anyone who has used email for any length of ...
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Customers and Their ISPs Overcoming the spam filter problem so you can get a higher assurance of email deliverability to ...
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Don’t Look Like Spam There is an art to email delivery that really is not that difficult to understand when ...
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Draw Customers to You Through Web Events Email delivery problems has put an urgency to the priority of changing how ...
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Dump the Mass Mailings What if you could drop a marketing email into 100,000 email boxes in one day and ...
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Forget Mass Mailings and Get Customers to Bring You Customers Customer recruitment has always been a big challenge for retailers ...
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Get White Listed Handling spam is not something that is a mystery to anyone who uses email regularly. It is ...
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Give the People What They Want If you went to your email inbox right now and counted up, you would ...
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Hey Get My Email Out of That Spam Filter Electronic communications have revolutionalized the business world. The problem is that ...
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Is Email Obsolete? That is a pretty startling question. And in that you no doubt have checked your email dozens ...
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Letting someone else worry about email deliverability. The crisis in email deliverability is not a fluke and it really isn't ...
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Making Your Customers Feel Special The idea of marketing to a specialized niche of very active customers and then using ...
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Monitoring Email Deliverability The world of business communications has changed dramatically in the last two decades and with it the ...
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Selling and Teaching via Email Probably the most reliable way to get around the problem of email delivery problems is ...
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Smart Money is On Web Site Traffic There may be nothing more frustrating when you are trying to build a ...
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Start Them Communicating and Keep Them Communicating As an internet customer and web surfer, you no doubt have signed up ...
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Take Control of the Email Deliverability Problem There is something fundamentally wrong about email deliverability being able to get in ...
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The Good of Giving it Away The phenomenon of downloads has gotten a lot of press that has indicated that ...
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The Only Real Email Deliverability Sure Thing If you ever looked at the hundred of spam messages that get caught ...
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The Path to Customers Email deliverability is a big issue when your ability to market to online customers relies on ...
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The Reasons You Need Email Deliverability The problems associated with email deliverability are a significant hindrance to the conduct of ...
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Those Tricky Customers Internet marketing can be a cat and mouse game with you being the cat and the customer ...
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Viral Marketing Trumps Email Deliverability The internet has turned another corner in the last few years. This should come as ...
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WEB 2.0 to the Rescue You may have heard about WEB 2.0 but perhaps you thought it was some trendy ...
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Disclaimer
The Publisher has strived to be as accurate and complete as possible in the creation of this website, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.
This site is a common sense guide to Smart Money is On Web Site Traffic. In practical advice websites, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.
This site is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.
Any perceived slights of specific people or organizations are unintentional.
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A Good Mailing List for a Bad One
Bringing the Customers to You with a Contest
Customers and Their ISPs
Don’t Look Like Spam
Draw Customers to You Through Web Events
Dump the Mass Mailings
Forget Mass Mailings and Get Customers to Bring You Customers
Get White Listed
Give the People What They Want
Hey Get My Email Out of That Spam Filter
Is Email Obsolete?
Letting someone else worry about email deliverability
Making Your Customers Feel Special
Monitoring Email Deliverability
Selling and Teaching via Email
Smart Money is On Web Site Traffic
Start Them Communicating and Keep Them Communicating
Take Control of the Email Deliverability Problem
The Good of Giving it Away
The Only Real Email Deliverability Sure Thing
The Path to Customers
The Reasons You Need Email Deliverability
Those Tricky Customers
Viral Marketing Trumps Email Deliverability
WEB 2
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