Take Control of the Email Deliverability Problem
There is something fundamentally wrong about email deliverability being able to get in between your customers and you. Under the old model of internet marketing where online businesses basically did mass mailings to anyone who had an email account, the deliverability problem had a huge impact on the payback you got from using a mass mailing service to send your marketing email out to 10,000 or 100,000 random potential customers.
But that old model was never that good in the first place. For one thing, even though the mass mailing services told you they had access to thousands of "valid email addresses", who knows if they really did? But even if they had a low "bounce rate", this scattershot method has never been the most effective form of marketing on or off the internet. Even before internet marketing became a big part of how you do business, a better business model was to build a relationship with a niche market, market to that niche by capitalizing on the relationship and then see a greater return on your marketing investment because the you are working with a client base that has an identifiable need that your product or service addresses.
This new model works just as well online. You build your relationships with your client base on your web site using interactive techniques. You establish relationship and trust through the sales and support process. Then with that mailing list of established and "real" customers, you launch your email marketing plan on much firmer footing.
But email deliverability continues to be a fly in the ointment because working through public ISPs, you have to jump through the hoops that are there to trap old model spammers just to talk to customers you already know. And if you don't, you will see spam traps and other controls stop you from having access to your established customer community. This kind of restraint of trade, even if unintentional, is unacceptable. So there is good reason to take control of the email deliverability problem.
You have the resources to take that control through your mailing list and your online registration of web site members. In that you have a domain, you also have the ability to give your customers an email account on your domain. This is a bold step but by using some technical wizardry, you an automatically give your customers a private email account on your domain with your business domain name that becomes part of their identity. Your customers will love it because it is an email account they can use for anything and you and sweeten the pot by running contests and give aways exclusively through your own private email network.
The next step is just to let your customers collect their private emails through their local copy of Microsoft Outlook or whatever email client they use. Your internet technical gurus can come up with a script that can automatically set up the Outlook parameters so the customer can have that up and running in a matter of moments.
Presto Chango, your private email network now goes directly to the customers desktop email server. There is no spam because its private. You have 24/7 access to that email account for marketing and because you control that domain completely, email deliverability problems are a thing of the past. So stop jumping through ISP hoops and fighting the mass mailing spam filter wars. Take control by building your niche market and then equipping your niche market to communicate directly with you. Its smart use of technology and you can kiss email delivery problems goodbye.
PPPPP
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A Good Mailing List for a Bad One. If you have ever used a mass mailing email marketing campaign, you ...
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Bringing the Customers to You with a Contest Internet citizens and anyone who has used email for any length of ...
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Customers and Their ISPs Overcoming the spam filter problem so you can get a higher assurance of email deliverability to ...
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Don’t Look Like Spam There is an art to email delivery that really is not that difficult to understand when ...
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Draw Customers to You Through Web Events Email delivery problems has put an urgency to the priority of changing how ...
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Dump the Mass Mailings What if you could drop a marketing email into 100,000 email boxes in one day and ...
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Forget Mass Mailings and Get Customers to Bring You Customers Customer recruitment has always been a big challenge for retailers ...
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Get White Listed Handling spam is not something that is a mystery to anyone who uses email regularly. It is ...
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Give the People What They Want If you went to your email inbox right now and counted up, you would ...
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Hey Get My Email Out of That Spam Filter Electronic communications have revolutionalized the business world. The problem is that ...
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Is Email Obsolete? That is a pretty startling question. And in that you no doubt have checked your email dozens ...
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Letting someone else worry about email deliverability. The crisis in email deliverability is not a fluke and it really isn't ...
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Making Your Customers Feel Special The idea of marketing to a specialized niche of very active customers and then using ...
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Monitoring Email Deliverability The world of business communications has changed dramatically in the last two decades and with it the ...
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Selling and Teaching via Email Probably the most reliable way to get around the problem of email delivery problems is ...
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Smart Money is On Web Site Traffic There may be nothing more frustrating when you are trying to build a ...
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Start Them Communicating and Keep Them Communicating As an internet customer and web surfer, you no doubt have signed up ...
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Take Control of the Email Deliverability Problem There is something fundamentally wrong about email deliverability being able to get in ...
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The Good of Giving it Away The phenomenon of downloads has gotten a lot of press that has indicated that ...
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The Only Real Email Deliverability Sure Thing If you ever looked at the hundred of spam messages that get caught ...
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The Path to Customers Email deliverability is a big issue when your ability to market to online customers relies on ...
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The Reasons You Need Email Deliverability The problems associated with email deliverability are a significant hindrance to the conduct of ...
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Those Tricky Customers Internet marketing can be a cat and mouse game with you being the cat and the customer ...
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Viral Marketing Trumps Email Deliverability The internet has turned another corner in the last few years. This should come as ...
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WEB 2.0 to the Rescue You may have heard about WEB 2.0 but perhaps you thought it was some trendy ...
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Disclaimer
The Publisher has strived to be as accurate and complete as possible in the creation of this website, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.
This site is a common sense guide to Take Control of the Email Deliverability Problem. In practical advice websites, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.
This site is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.
Any perceived slights of specific people or organizations are unintentional.
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A Good Mailing List for a Bad One
Bringing the Customers to You with a Contest
Customers and Their ISPs
Don’t Look Like Spam
Draw Customers to You Through Web Events
Dump the Mass Mailings
Forget Mass Mailings and Get Customers to Bring You Customers
Get White Listed
Give the People What They Want
Hey Get My Email Out of That Spam Filter
Is Email Obsolete?
Letting someone else worry about email deliverability
Making Your Customers Feel Special
Monitoring Email Deliverability
Selling and Teaching via Email
Smart Money is On Web Site Traffic
Start Them Communicating and Keep Them Communicating
Take Control of the Email Deliverability Problem
The Good of Giving it Away
The Only Real Email Deliverability Sure Thing
The Path to Customers
The Reasons You Need Email Deliverability
Those Tricky Customers
Viral Marketing Trumps Email Deliverability
WEB 2
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