WEB 2.0 to the Rescue
You may have heard about WEB 2.0 but perhaps you thought it was some trendy new toy that would go by the wayside like lots of them do. Instead it represents a revolution in how the internet works. And to an internet retailer or merchant such as you and I, it represents a solution to one of the biggest problems we face in staying in touch with our customers and that is email deliverability problems.
The reason WEB 2.0 is going to come to the rescue in saving us from our email deliverability problems lies in how it basically changes the way people use and view the internet and internet communications in particular. Before WEB 2.0, if you wanted to communicate with your customers, you had to take the communication to them. Hence you put together an email that you sent out via a mass mailing or using a service and you hoped that you would hear back from some percentage of your customers about this most recent promotion.
To a large extent under that system, you never knew if the customer got your email or if they took advantage of what you have to offer because of the email you spent money to send out. But a bigger problem that has grown bigger and bigger with each passing year is that spam and spam filter software that is designed to protect individuals from the potentially dangerous effects of spam also have created a huge problem of email delivery verification for online merchants to contend with.
As long as the formula is that the merchant must take marketing to the customer, email delivery problems will be the bane of the internet merchant's existence. That is why WEB 2.0 is going to come to the rescue by changing the basic assumption of how we communicate to customers. With WEB 2.0, you no longer have to take marketing to the customer because the way the internet now works is customers come to you where you can interact and market to them dynamically on your web site where they might "hang out" for extended periods of time.
WEB 2.0 and how it works can be seen in some of the most explosive new internet services of the last five years including YouTube, MySpace and Wikipedia. These web sites are the first fruits of a redesign of the internet that makes cyberspace a place where the internet population create the content and how customers interact on your web site is as important or more important than what you put on the web site yourself.
WEB 2.0 has the potential to take email out of the marketing loop entirely. If you retrofit your web site to accommodate the interactive concepts you see used on Wikis, on YouTube and on MySpace, you can create an environment so driven by customers that it is an ideal environment for marketing, for customer communications and for sales. You can use this kind of online community setting to place your sales force in a cyber sales room to casually interact with customers and guide them to purchase decisions in a low key, no pressure way that is just what customers like in an online community.
One of the great innovations of the WEB 2.0 approach to web site design is that you can actually link videos or web site pages from other web sites and make them part of your own. Get familiar with the way modern web sites work and interact with your web development gurus so they can guide you in how to use WEB 2.0 methodologies to bring customers to your sales setting rather than having to go to them with email marketing campaigns. And when you have successfully made that transition, you may never have to worry about email deliverability issues again.
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A Good Mailing List for a Bad One. If you have ever used a mass mailing email marketing campaign, you ...
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Bringing the Customers to You with a Contest Internet citizens and anyone who has used email for any length of ...
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Customers and Their ISPs Overcoming the spam filter problem so you can get a higher assurance of email deliverability to ...
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Don’t Look Like Spam There is an art to email delivery that really is not that difficult to understand when ...
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Draw Customers to You Through Web Events Email delivery problems has put an urgency to the priority of changing how ...
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Dump the Mass Mailings What if you could drop a marketing email into 100,000 email boxes in one day and ...
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Forget Mass Mailings and Get Customers to Bring You Customers Customer recruitment has always been a big challenge for retailers ...
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Get White Listed Handling spam is not something that is a mystery to anyone who uses email regularly. It is ...
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Give the People What They Want If you went to your email inbox right now and counted up, you would ...
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Hey Get My Email Out of That Spam Filter Electronic communications have revolutionalized the business world. The problem is that ...
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Is Email Obsolete? That is a pretty startling question. And in that you no doubt have checked your email dozens ...
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Letting someone else worry about email deliverability. The crisis in email deliverability is not a fluke and it really isn't ...
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Making Your Customers Feel Special The idea of marketing to a specialized niche of very active customers and then using ...
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Monitoring Email Deliverability The world of business communications has changed dramatically in the last two decades and with it the ...
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Selling and Teaching via Email Probably the most reliable way to get around the problem of email delivery problems is ...
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Smart Money is On Web Site Traffic There may be nothing more frustrating when you are trying to build a ...
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Start Them Communicating and Keep Them Communicating As an internet customer and web surfer, you no doubt have signed up ...
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Take Control of the Email Deliverability Problem There is something fundamentally wrong about email deliverability being able to get in ...
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The Good of Giving it Away The phenomenon of downloads has gotten a lot of press that has indicated that ...
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The Only Real Email Deliverability Sure Thing If you ever looked at the hundred of spam messages that get caught ...
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The Path to Customers Email deliverability is a big issue when your ability to market to online customers relies on ...
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The Reasons You Need Email Deliverability The problems associated with email deliverability are a significant hindrance to the conduct of ...
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Those Tricky Customers Internet marketing can be a cat and mouse game with you being the cat and the customer ...
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Viral Marketing Trumps Email Deliverability The internet has turned another corner in the last few years. This should come as ...
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WEB 2.0 to the Rescue You may have heard about WEB 2.0 but perhaps you thought it was some trendy ...
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Disclaimer
The Publisher has strived to be as accurate and complete as possible in the creation of this website, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.
This site is a common sense guide to WEB 2. In practical advice websites, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.
This site is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.
Any perceived slights of specific people or organizations are unintentional.
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A Good Mailing List for a Bad One
Bringing the Customers to You with a Contest
Customers and Their ISPs
Don’t Look Like Spam
Draw Customers to You Through Web Events
Dump the Mass Mailings
Forget Mass Mailings and Get Customers to Bring You Customers
Get White Listed
Give the People What They Want
Hey Get My Email Out of That Spam Filter
Is Email Obsolete?
Letting someone else worry about email deliverability
Making Your Customers Feel Special
Monitoring Email Deliverability
Selling and Teaching via Email
Smart Money is On Web Site Traffic
Start Them Communicating and Keep Them Communicating
Take Control of the Email Deliverability Problem
The Good of Giving it Away
The Only Real Email Deliverability Sure Thing
The Path to Customers
The Reasons You Need Email Deliverability
Those Tricky Customers
Viral Marketing Trumps Email Deliverability
WEB 2
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